Technology has advanced, and it makes no sense
to show ads for cold creams in southern parts of India,
when the mercury drops in northern states.
Update(3/12/2010) : I think one such company is Amagi, which provides
location based ads for television in partnership with many
cable operators such as Hathway, Digicable etc.
In order for them to be able to extend their business to DTH providers,
such as Airtel,Tata Sky etc., they will have to place their software into
their set top boxes, which currently do not have that much RAM.
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