Monday, October 17, 2011

The Burnt Out Argument

Often one hears IIT faculty saying that students are not performing
well since they
are burnt out due to excessive coaching before IIT.

So if someone works very hard during his IIT days and then goes on for
a job/Ph.D.,
will he also underperform since he has burnt himself out?

Infibeam Midnight Delivery doesn't work

I recently ordered a cake for Midnight Delivery from Infibeam.
While ordering - in the special comments - I wrote again it to be a midnight delivery - just to emphasize.
After ordering I called the customer care to confirm that it would indeed be a midnight delivery - and I was assured that yes it would be.
Still it was delivered at 4:30 in the evening.
Afterwards I called their customer care  - and they were clueless.
I emailed them seeking a response - and no response even after 3 days.

Conclusion : Infibeam Midnight Delivery option doesn't work.

Saturday, October 08, 2011

Flipkart TV Ads : For Whom?

For quite some time Flipkart has been doing TV advertisements now.
I recollect 2 of them. One about an old granny with a mouse to order books.
Another about 2 cool dudes chatting about ordering an MP3 player online.

Both of them seem to be targeted at English Speaking audience which has
interest in their humoros ads. I find it a bit strange.

Flipkart already has some brand awareness among the English speaking junta,
the kind which will be able to understand their offbeat ads. I have personally
watched these ads with people - decently educated, who wouldn't mind a bit
if they couldn't understand even 1% of the ad and would gladly watch MTV Roadies
with full enthusiasm.

Now, don't underestimate people who watch MTV Roadies :-) Most of them would
happily and already do buy stuff that Flipkart is selling - but from other sources.

Not to speak of the parents who actually call the shots in many families about what
and how to buy stuff for their kids - including books/gadgets and TV/Washing machines.

So, why can't they simply have ads in Hindi - with someone saying

Flipkart पर खरीदिये सबसे सस्ती किताबें और लैपटॉप !

A really good way to search Hindi Content Online

www.hindi.co.in

Skype rules the roost

For quite some time I had not done any video chat over the web.
Of late I had  to.
I have the always so slow Tata Photon+ at home, so Yahoo Messenger
and Gmail Video Chat just couldn't cope with it.
Then came the Skype !
It was amazing to say the least.
The experience was much much smoother and better.

Here's how I would rate them for Video Chat :

1. Skype (Best)
2. Yahoo Messanger(Better)
3. Gmail Chat (Good)