Going through some PPTs, came across some not-to-be-missed points :
1. Bragging rights or customization
If the target audience be Asians, have elements in your game which give
bragging rights to the players. And if it be Caucasians, have elements which
allow the user to customize the game as much as possible.
2. User Demogrphics on FaceBook
Users of facebook are increasingly more and more females and older people.
So make your application, keeping them in mind. The point could be
that the games should be easy to comprehend and easy to play.
3. Playing with strangers and reasons for sharing
Players should be able to play with strangers. If your game
allows only your existing friends to be played with, it can
be a hamper player interest. Most of the players would
want to connect/play with people who like the game already
rather than cajoling their friends to play it.
Also, while prompting users to publish feeds, through which
you would like to bring new users on board, make sure that
the new users have a reason to follow the feed. They won't
click it just for the sake of it. There should also be an incentive
for publishing the feed in the first place.
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