There is a popular game on FaceBook/MySpace etc.
by the name of Mafia Wars. And I also happen to play
and enjoy it. I would just like to jot down, as to what
makes it kick/tick/whatever :
1. It's simple; or it is a 2-D text-based game
as people in gaming industry would categorize it.
So it doesn't require a high amount of user interaction.
You just have to visit its page as and when you wish,
scroll a bit, make few clicks and you are through.
Its simplicity ensures that it has a large audience.
2. What happens next or a high number of levels
I don't know what is the highest level in Mafia wars but
I have seen a player with level close to 500. With passage
of levels a wider variety of jobs/activities become available
and it keeps the surprise element intact. Talking of surprise
elements, same jobs yield random loot items. Also randomly
fighting people also springs up quite a lot of shocks/gifts.
3. Wonderful graphics.
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