Tuesday, August 30, 2011

De Montfort' Doctorate to Dhoni - Least Expensive Way to Advertise in India

If you are a university keen to attract Indian students, how would you go about advertising yourself?
If you have brains as good as De Montfort you would bestow an honorary doctorate on visting Indian Cricket Team's captain.

The video clip of the ceremony would broadcast on all the news channels, news would be published
in all the newspapers and you would have saved gazillions of advertising dollars in one single stroke. And
yes, don't forget to stick your website url on the podium.

Sunday, August 28, 2011

Comparing book prices across online book stores in India

http://www.mysmartprice.com/
http://www.indiabookstore.net/

Motivation : Few days back I have a dream by Rashmi Bansal was selling
for Rs. 50/- (including cash on delivery charges) on Infibeam, while on
Flipkart it was Rs. 101/-. 

Amrita (A Sublime Love Story) - Hindi Play

Watched it @ Rang Shankara on 27/8/11.
Notes :
  1. 105 minutes without an interval was too long a duration.
  2. It was a play about Amrita Pritam's life.
  3. Lead actress Lovleen(Lavlin) Thadani looked very much like Amrita Pritam herself.
  4. Vijay Nangyal, who played Sahir Ludhianvi, also looked like Sahir.
  5. Dug up more about Amrita Pritam - she was married at the age of 16 first. Then left him and fell in love with Sahir Ludhianvi and eventually settled down with Imroz. Pretty bold for her times, ain't it?
  6. 2003 Hindi film Pinjar is  based on her novel by the same name.
  7. Khushwant Singh once said her autobiography can be written behind a revenue stamp. In response she named her autobiography Raseedi Ticket (Hindi/Punjabi for Revenue Stamp).
  8. Ticket Price : Rs. 100/-

Saturday, August 27, 2011

Frenemy

Copied verbatim fro Wikipedia :

"Frenemy" (alternately spelled "frienemy") is a portmanteau of "friend" and "enemy" that can refer to either an enemy disguised as a friend or to a partner who is simultaneously a competitor and rival.[1] The term is used to describe personal, geopolitical, and commercial relationships both among individuals and groups or institutions. The word has appeared in print as early as 1953.[2]

Contents

 [hide]


People

Businessweek article stated that frenemies in the workplace are common, due to increasingly informal environments and the "abundance of very close, intertwined relationships that bridge people's professional and personal lives ... [while] it certainly wasn't unheard of for people to socialize with colleagues in the past, the sheer amount of time that people spend at work now has left a lot of people with less time and inclination to develop friendships outside of the office".[3]

Friday, July 29, 2011

Rama Bijapurkar's fascination with Nirma

There is an author by the name of Rama Bijapurkar, who wrote a book by the name of : We are like that only - understanding the logic of consumer India. I read it recently and dug up more about her on the internet. One thing that really surprises me is her very very positive projection of the Nirma washing detergent.

It was a quantum jump in wash quality and convenience compared to the laundry soap that most low income consumers were using, because detergent powders were so unaffordable. Because of the low price, and the large number of poor Indians unhappily watching their clothes yellow with laundry soap, he sold enormous volumes and, despite the low margin per unit, made good money in absolute terms - even by the stringent standards of profitability of any MNC. (Source)
But she also knows that 65% Soda Ash in the detergent can ruin the hands using them for life. So here is the justification she offers : 
Even if  the detergent had 65% Soda Ash, was harsh on hands - the consumers' answer was that they used a stick to stir the bucket of detergent so that their hands were protected.
Now, I don't understand one thing. No matter how you stir the bucket of detergent, to wash the clothes you have to put your hands in detergent. So how did the consumers avoided that? The answer is they couldn't. And countless hands have been ruined by using Nirma detergent - for life.

I hope book writers like Rama Bijapurkar apply their common sense to their writing rather than simply trying to please the corporate bigwigs.

Monday, July 18, 2011

Purchasing condoms in India - Online is the way

Republishing a useful article from here. The author works for http://condomone.com .

I have spent 29 years of my life in India, so I do know a little bit about how difficult it is to go to a medical shop and ask for condoms.

Here are few possible scenarios :

  1. The shop owner doesn't keep condoms, so he will refuse you and laugh on your back or pass some lewd comment as you turn around to leave.
  2. If you happen to know the shop owner, you will not even go to the shop in the first place.
  3. If there are other customers already at the shop, you will wait for them to leave so that you can ask for condoms.
  4. You will buy some condom, any condom in a hurry and leave the shop as soon as possible.
  5. You won't even check the expiry date. Or worse, you don't even know there is such a thing called expiry date for condoms.
  6. If you ask the shop keeper too many questions about brands/varieties, he may get angry and ask you to leave.
  7. If you are a female, you won't even think about buying a condom yourself.
  8. If you want to buy condoms from a shopping mall, even there you will wait as long as possible so that the condom shelf does not have anyone standing nearby. And again, you will pick some condoms in a hurry and leave as soon as possible.
If these are the problems faced even by the highly educated people, then what would be the fate of others?

India seriously needs condom reforms and easier ways to purchase contraceptives need to be there.

Condoms are the only contraceptives without any side effects, apart from the fact that they also help in protecting one from STDs.

Apart from condoms, there are products called lubricants, which serve two purposes :
  1. Enhance the pleasure during intercourse
  2. Reduce the friction during intercourse, so that the chances of the condom damage are minimal.

Very few medical shops keep lubricants with them.  And again, buying them has the problems same as buying condoms.

So, what's the solution?

Buy condoms online.
At an online condom store, you can compare condoms/lubricants across different brands and categories and receive them at your doorstep.

But all online condom stores are not the same. There are few things which you should ensure before buying online.
  1. The shipment/parcel should not mention the word condom or any word which gives away privacy.
  2. Your bank/card statement should not mention the word condom or any word which gives away your privacy.
About the author :
Author works for http://condomone.com.

Sunday, July 17, 2011

Past present & future

I am constantly trying to forget the past and take my attention away from the future. Paradoxical it may sound but it works as I wrote these lines using this formula.

Friday, July 01, 2011

Shaitan and RGV

Watched Shaitan few days back. It's a bold and adult movie. Belongs to that new genre in Bollywood. Somehow my mind tracks every such movie back to Ramu, the RGV. He may fade out but will remain alive through the inspiration he gave to many filmmakers.

Thursday, June 30, 2011

Love will follow - Book Review



I just finished this book named Love will follow - Why the Indian Marriage is Burning.
Written by a psychologist Shaifali Sandhya, who has come across many cases pertaining to failing/failed Indian marriages, it contains many case studies.

I concur with the principal conclusion of the book that the institution of marriage in
India is in a state of deep shock due to the extremely rapid changes in past 20 years
or so. Women have become much more educated, they earn well, their parents bring
them up very well. But the life after marriage hasn't change that rapidly. And in most
of the cases women(wives) are at the receiving end of the bargain.

Still, the book could have included few case studies where women are not at the receiving
end. That would have made it a more balanced writing.

Despite the lack of balance it's an eye opener for those willing to take a plunge into marriage
as it informs them about the problems they might end up facing. For those who have
tied the knot, it may help them mend some cracks.

When I bought it from Flipkart, the discount was around 25%, now it's 50%.
Either it's selling a lot or Flipkart is simply trying to clear the stock :-)

Tuesday, June 21, 2011

Bangalore tenants association

Bangalore needs a tenant association where tenants can unite
and fight the corrupt landlords.

If there is any such org already, do let me know by commenting on this post.

Monday, June 06, 2011

Stanley Ka Dabba

Watched this movie recently.
I feel as if something was missing.
Even though the kids in the movie acted superbly, it lacked contrast.
Kids need to be contrasted with adults. I hope Amol Gupte will
forgive me for comparing it with TZP, but that's where TZP scored - in contrasting kids
with adults.

Treadmill - Hindi Play

हम कहीं पहुँच नहीं पाते फिर भी चलते क्यों हैं?
क्योंकि चलना जरूरी है.

सर ये बात तो ऊपर से निकल गयी.
कोई बात नहीं, जाने दो. फिर कभी अगर जिंदगी में मिले तो पकड़ लेना और पूछना कि भाई उस दिन तो
ऊपर से निकल गए, आज पकड़ में आये हो.

These are some of the dialogues from the play Treadmill (which I watched yesterday at Rang Shankara).
It was a nice play overall, with a dry humping scene which makes it a very adultish play.
Director of this play Abhishek Majumdar has also acted in A small,small world.

Background music was soothing and haunting at the same time and if it was created
originally for this play, it's indeed a great accomplishment.

Writer : Sandeep Shikhar
Language : Hindi
Cast : Pratyush Singh, Virginia Rodrigues, Sandeep Shikhar and Ashwini Kumar Chakres

Sandeep Shikhar in a scene from Treadmill
Pratyush Singh


Ticket price : Rs. 100/-

Friday, June 03, 2011

Movies released in India on a particular date/date-range

http://www.imdb.com/search/title?countries=in&release_date=2011-05-27,2011-05-27
will show you movies released on 27th May, 2011.

Edit: I don't think this method works.

Hindus voted as a bloc in Assam & Kerala?

I just came across this headline :

Hindus voting strategically? An analysis of the Hindu vote in Kerala and Assam

This is one of the most unanticipated headlines I could have ever expected.
These kind of headlines in Indian media are reserved usually for minorities.
Can this be an indication that Hindus in these states have become/about to become minorities?

Monday, May 30, 2011

Empires of the Indus

Finished this book recently.


Alice Albania


Author Alice Albania is a gutsy woman who at the age of 29 travels
the full course of the Indus river upstream. During the journey, she
traveled legally and illegally to Pakistan, Afghanistan, India, China
and Tibet.
Empires of the Indus - Book Cover



The book is a unique kind of travelogue though. As she traverses the
river upstream, she also travels its history backwards in time. During the
journey she covers the Indo Pak partition, River saints of Sindh,
Mercantile histories on the Silk route, Spread of Buddhism, Sikhism,
Alexander, Mahmud of Ghazni and much more.



Indus does indeed has a history richer than any other river, at least in
the Indian subcontinent, if not the entire world. On its banks, many
religions flourished and disappeared. Many kings tried their luck.
One of the oldest civilizations came up on its shores. 

This book is as much about Indus, as it is about some of the lost
chapters in Indian history. I mean Sindh. Not much has been written
about Sindh in Indian history books, despite its rich history.
It's only in the foreign books like Empires of the Indus and
The Global World Of Indian Merchants, 1750 1947: Traders Of Sind From Bukhara To Panama
that some of the damage is being repaired.

Reading this book also reminded me of a post I had made earlier.

Here is an interview of the Alice Albania.
This book also won Dolman Travel book of the year award, 2009.

Bikhre Bimb Play



Another weekend, another play at Rang Shankara.
This time it was Bikhre Bimb.

A solo performance by Arundhati Nag, directed and written
by Girish Karnad.

I read that it's a very popular play and has staged more
than 100 shows. Even yesterday it was houseful.
But personally I didn't enjoy it much.

The story is of a writer Manjula Nayak who used to write
in Kannada but suddenly publishes a Best Seller in English.
After a TV interview she is confronted by her own reflection
and slowly many hidden secrets, truths and lies of her personal life are
revealed.

The play uses a pre recorded clipping of the protagonist which is used
as her reflection. So it required an immaculate timing from Arundhati
to pull it off, which she did. This was a pretty novel idea.

Monday, May 23, 2011

IPL Last 4

Some stats :
The 4 teams reaching last 4 this IPL exhibit an interesting pattern.
The number of times they have reached the last 4 of IPL is
an arithmetic progression.


1. Chennai Super Kings (4 times)
2. Royal Challangers Bangalore (3 times)
3. Mumbai Indians ( 2 times)
4. Kolkata Knight Riders ( 1 times)

Basically, CSK have reached the last 4 in IPL 4 times
and KKR only once.