You promote my daughter-in-law and I will promote your son-in-law.
Aishwarya can't act opposite the 3 leading khans of Bollywood (Salman - we know, Shahrukh - because he sided with Salman during the fight, Aamir - because of his height) and she has exhausted Akshay and Hrithik totally now - having worked with them multiple times. So Rajni gives Aish a fat paycheque for Robot.
Now Amitabh's turn. He tweets about Kolaveri and Times of India publishes it on the front page which sends Dhanush's stock soaring high and lands him a Bollywood contract.
When that first Hindi movie of Dhanush releases, Amitabh blogs again about the Energy of its young actors (which is a white lie BTW) and TOI publishes this news again on the front page.
So, the deal is clear.
Now, coming to the Energy of the actors of Ranjhanaa - the movie Amitabh blogged about.
To be fair to Dhanush - it's his first Hindi movie - so we can't expect much from him. His dialogue delivery in Hindi was mostly flat - with no modulation to be heard at all most of the times.
Talking about Sonam Kapoor - she is headed the Esha Deol way - just biding her time until she gets married to a rich businessman. Not to mention her mouth full of saliva when she speaks.
Abhay Deol has been totally wasted in a useless role. Only actors worth speaking about in this movie are Mohammed Zeeshan Ayyub and Swara Bhaskar.
And here is my prediction. Now whatever Dhanush does in the coming year - whether he sings a song or acts in a movie - Amitabh will tweet about it and TOI will publish it again on its front page.